New APC Store in West Village, NYC

One of my favortite labels, APC, is opening a new post in the city's West Village.  Not sure where it will be, but Greenwich Street seems like a fine spot.  Lot of lovely boutiques have opened up in the past year and half including Zero Maria Conejo, Maison Margiela (!), and Odin. Can't wait to see the finished store!

APC and me have a long love affair.  I remember receiving their catalog in 1996 after seeing an item I liked of theirs in Sassy magazine. This was a time pre-online stores and pre-internet proliferation.  It was when only about 10% of the population had internet access and it was dial-up AOL.  The biggest thing going on was chat rooms-- and online shopping? What's that?  It's when Sony's website was in Times New Roman 18 point font and that was the coolest thing you could come up with for a website.

So it was such a special treat to get this APC catalog in.  It was stark white with bold and simple black intitals. I coveted everything single item in it from their box-pleated minis to their sweet, floral blouses insprired by gamine schoolgirls. APC was the uniform I wanted, but it was hard to find (there was only one store in the US and in Paris at the time).  How shopping has changed since then! The internet has made labels much more accessible.  Even luxury labels like Marc Jacobs, who once created websites that were no more than giant lookbooks, are finally giving online shops a go due the stagnant economy.  Exclusivity is less important, democratization rules.
http://www.apcjournal.fr/