The mating dance between fashion retailers and like-minded brands has produced more partnerships, this time for trendy retailer Urban Outfitters. Urban will colloborate with Nylon magazine and dirty hipster nightlife photographer Cobrasnake (a.k.a. Mark Hunter) to form a mighty hipster trinity no young consumer will have the power to refuse.
Nylon will launch in-store shops featuring apparel, music and books in Urban's 113 locations, while Cobrasnake (yes, I consider him a brand) was hired by Urban to shoot their fall shoe catalog. Will the collaboration madness ever end? (See previous post)
Cobrasnake photo from urbanoutfitters.com
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