I had a preview yesterday of the East Village's newest boutique, Den, set to open this week. Odin owners, Paul and Eddie, will open shop next door to Odin's 11th St. location. Den is a concept store housed in a former massage parlor notorious for its happy endings. The owners cleaned up well and replaced the pepto bismol pink walls with fresh paint and dark woods.
Den will carry one label's collection only for a limited time. Swedish jean company, Cheap Monday, will kick off the store's opening with their full collection of men's and women's clothing. Expect this label to sell fast because it's dirt cheap and has a hipster cult following. Cheap Monday's best selling skinny jean retails for only $65. Don't worry if the jeans sell out, there are plenty of satanic skull-printed dresses and sneakers abound.
Cheap Monday will take over Den until July. Future collections will exhibit for one month and one week. I'm patiently waiting for one of my favorites, Karen Walker.
5.23.07 UPDATE: Den will open Thursday, May 24. Happy Shopping!
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